Strategy  ·  Naming  ·  Brandmark  ·  Identity  ·  delivered at the speed of AI

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Our edge

From ASX-listed corporations
to Series A startups.

Sectors Technology, financial services, consumer goods, infrastructure, professional services
Approach Strategy-first. Every brand decision backed by a clear rationale.

"The quality of the brand strategy surprised our board. It reads like it came from a top-tier consultancy, not a software platform."

Founder, Series A, Melbourne

"We used to spend months briefing agencies. Brand Ratio got our new division live with a complete brand in four days. The strategy was sharper than what we got from our last agency."

CMO, ASX-Listed Technology Company

How it works

Five steps.
One complete brand.

01

Brief

Five focused questions. Your business, your audience, your market position and your ambition. Under ten minutes.

02

Strategy

A brand strategy document. Positioning, tone of voice, values and differentiators. The foundation everything builds from.

03

Naming

Strategic name candidates evaluated for linguistic strength with indicative checks across IP Australia, ASIC ABN/ACN records and domain availability.

04

Brandmark

Wordmark, symbol and pictogram territories shaped into a sharper, ownable visual core with export-ready asset logic.

05

Identity

Colour, typography and a cleaner visual hierarchy designed to work across every medium. Ready for your team immediately.

!

Preliminary screening notice: Brand Ratio runs initial checks against IP Australia trade mark records, ASIC ABN and ACN registers, and domain availability as a starting point only. This is not exhaustive, does not constitute legal advice, and does not guarantee name or mark availability. Always engage a qualified Australian IP lawyer or trade marks attorney before committing to any name commercially.

Built for

Leaders who need
to move now.

01

Founders and CEOs

You are raising, launching or repositioning. You need a brand that commands respect in a boardroom and on a pitch deck in days, not a quarter from now.

"The quality of the brand strategy surprised our board. It reads like it came from a top-tier consultancy, not a software platform."

02

CMOs and Brand Leaders

You are managing multiple brands, launching into new markets or refreshing a sub-brand. Strategic quality without a six-month agency engagement.

"The strategic depth surprised me. This is not a logo tool. It is a brand strategy platform."

03

Investors and Operators

Your portfolio companies need to look the part. Brand Ratio gives every company access to enterprise-grade brand strategy without the enterprise timeline or cost.

"We now recommend Brand Ratio to every new portfolio company at the Series A stage."

Pricing

Your brand.
This month.

Most flexible Monthly
AU$49

per month, cancel anytime


  • All four modules
  • Brand strategy document
  • Naming suite, 27 candidates
  • Brandmark direction
  • Visual identity brief
  • CSV export
Best value Annual
AU$399

per year, save AU$189


  • All four modules
  • Brand strategy document
  • Naming suite, 27 candidates
  • Brandmark direction
  • Visual identity brief
  • CSV export, priority support
Under 5 min to complete your brief
27 names generated per session
4 modules strategy, naming, brandmark, identity
Cancel anytime no contracts, no retainers

Preliminary IP Australia trade mark, ASIC ABN/ACN and domain screening is available for Australian brands only. Always engage a qualified IP lawyer before committing to any name commercially.

Twentyman, Founder

"Every industry speaks a visual language. The brand equation is binary: fit in, or disrupt. Build yours at the speed of now.

The speed of delivery has changed. The equation has not. Brand has always been won or lost on strategy, insight, taste — and relentless conviction."

Get started

Your brand.
This week.

Strategy, naming, brandmark and identity. Complete in days, not months. Start your first project now.

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